Curl Mania
Twist, turn, and curl away with us The Story of Curls Through history
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Ancient Egypt
Curls of the Pharaohs
More than 3500 years ago, ancient Egyptians used gel hair styling to attach hair extensions and curl them.
Animal fat and wood burning were used to make the hair gel.
Renaissance
Angelic Curls and Divine Inspiration
During the Middle Ages, curls were less popular in Europe, and most women hid their hair with hats.
In the Renaissance, natural romantic curly hair became popular, especially among the upper class.
Curls, Powder,
and Extravagance
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Rococo Era
During the Hellenistic period, another popular hairstyle was named after Alexander the Great. In this hairstyle, short, curly hair was cut in ladders.
The French king Louis XIV wore huge and elaborate wigs that became the norm among the European elite. 48 wig makers meticulously crafted his wigs from human hair.
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1930s
Hollywood Pin Curls
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A marcel wave, created using a heated curling iron, was extremely popular in the 1930s. With this technique, defined waves sat close to the head, giving a sleek and glamorous appearance.
In the 1930s, finger waves were in vogue. With the help of styling lotion, the hair was shaped into "S" shaped waves using fingers and a comb. In the decade, Hollywood actresses wore this style frequently.
Wartime Curl Solutions
1940's
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During WWII, Victory Rolls symbolized patriotism and empowerment, inspired by fighter plane spirals and women’s war efforts.
During WWII, Victory Rolls symbolized patriotism and empowerment, inspired by fighter plane spirals and women’s war efforts.
Disco Vibe
The Natural Hair Movement
The Jheri Curl
1980's
The Diffuser Attachment
1990's
In the 1990s, diffusers became indispensable. With this attachment, curly-haired individuals can dry their hair without disrupting curl patterns, reducing frizz, and defining curls. Maintaining natural curls was made easy with it.
2010 s
Curls in Space
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In the 2020s, NASA shared videos of astronauts with curly hair in space, where zero gravity creates floating, halo-like hairstyles.
Curls Are Forever
